![what is the cinimetography of mac vs pc commercials what is the cinimetography of mac vs pc commercials](http://2damnfunny.com/wp-content/uploads/2013/02/The-Old-Mac-Vs.-PC-Commercial-Meme.jpg)
- #What is the cinimetography of mac vs pc commercials software
- #What is the cinimetography of mac vs pc commercials windows
![what is the cinimetography of mac vs pc commercials what is the cinimetography of mac vs pc commercials](https://cdn.pixabay.com/photo/2016/02/07/20/38/computer-1185569_960_720.jpg)
#What is the cinimetography of mac vs pc commercials windows
The Microsoft “I’m a PC” campaign struck a chord with Windows users. And I’ve been made into a stereotype.” He was followed by a parade of everyday PC users- from environmentalists, political bloggers, mixed martial arts fighters, and mash-up DJs to budget-conscious laptop shoppers and remarkably tech-savvy preschoolers-each proclaiming, “I’m a PC.” In the first ad, dressed in PC’s dorky outfit, Microsoft’s character opened with the line, “I’m a PC.
![what is the cinimetography of mac vs pc commercials what is the cinimetography of mac vs pc commercials](http://img.youtube.com/vi/C5z0Ia5jDt4/0.jpg)
It launched its own “I’m a PC” campaign, featuring a dead-on look-alike of Apple’s PC character.
#What is the cinimetography of mac vs pc commercials software
Although they made few selling points, the humorous, well-received ads put a more human face on the giant software company.Ī few weeks later, Microsoft replaced the teaser commercials with a direct counterpunch to Apple’s “Get a Mac” ads. To break from the past, Microsoft and Crispin first launched a set of “teaser ads” designed to “get the conversation going.” In the ads, comedian Jerry Seinfeld and Microsoft founder Bill Gates spent time together, shopping for shoes, eating ice cream, and exchanging irrelevant banter, all with little or no mention of Microsoft Windows. Still, Reilly was enthused about creating a campaign to blunt Apple’s attacks and restore Microsoft’s image as an innovative industry leader. After all, Crispin itself was a Mac shop through and through. Even Rob Reilly, executive creative director for Crispin, worried a bit about the partnership. Microsoft and Crispin made for an odd mix of corporate personalities. So, two years after the Apple “Get a Mac” onslaught began, conservative Microsoft hired the anything-but-conservative advertising agency Crispin Porter + Bogusky, which is known for its award-winning but cheeky and irreverent campaigns for clients such as Burger King and Coke Zero. Microsoft needed to do something dramatic to turn the advertising tide. But the smug ads were consistently hitting their mark. The popularity of its iPod, iPhone, and other new products was also converting customers to Mac computers. Good advertising wasn’t the only thing contributing to Apple’s success. Microsoft, meanwhile, floundered below zero. Even though its computers were widely viewed as more expensive, at one point, Apple scored a whopping 70 on the BrandIndex (which tracks daily consumer perceptions of brand value on a scale of - 100 to 100). The cool campaign also helped boost customer value perceptions of Apple computers. Less than two years later, its share had more than doubled to 6–8 percent and growing. When the campaign began, Mac held only a 2–3 percent share of the U.S. The “Get a Mac” campaign produced results. PC ads that bashed Windows-based machines-and their owners-as outmoded and dysfunctional. Over the years, Apple unleashed a nonstop barrage of Mac vs. Not surprisingly, adroit and modern Mac always got the best of outdated and inflexible PC. The ads portrayed Mac as a young, hip, laid back guy in a hoodie, whereas PC was a stodgy, befuddled, error-prone, middle-aged nerd in baggie khakis, a brown sport coat, and unfashionable glasses. In 2006, Apple launched its now-famous “Get a Mac” ad campaign, featuring two characters-“Mac” and “PC”- sparring over the advantages of the Apple Mac versus a Microsoft Windows-based PC. Apple: Does Advertising Really Make a Difference?